Empathy map
Sam, first-year student
Says
Thinks
Does
Feels
“Where is room B12?”
“I don't know anyone here.”
Everyone already has friends
Can I keep up?
Checks the map app a lot
Eats lunch alone
Nervous
Excited about the course
Make an empathy map
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What an empathy map is
“An empathy map is a widely used visualization tool within the field of user experience design and human–computer interaction practice.”
Maps like an empathy map
When to use an empathy map
Understanding users
Write what one person says, thinks, does and feels, like a student in their first week.
Design work
Make one before you design something for people.
With a team
Fill it in together, so the whole team pictures the same person.
How to make an empathy map
- 1The personSam, first-year student
- 2Four partsSam, first-year studentSaysThinksDoesFeels
- 3Fill them inSam, first-year studentSaysThinksDoesFeels“Where is room B12?”“I don't know anyone here.”Everyone already has friendsCan I keep up?Checks the map app a lotEats lunch aloneNervousExcited about the course
Helpful resources
Questions
- What is it for?
In relation to empathic design, the primary purpose of an empathy map is to bridge the understanding of the end user.
From Wikipedia — Empathy map — CC BY-SA 4.0- Do I need an account?
- No. Press the button and start. It saves in this browser; sign in only if you want it on your other devices too.
- Can I print it?
- Yes. Print it from the board's settings, or pick “Save as PDF” in the print window to keep a file.