SWOT analysis
SWOT: Spoke & Chain bike repairs
Strengths
Weaknesses
Opportunities
Threats
Helpful
Harmful
Inside the shop
Outside it
Same-day repairs
Owner is a trained mechanic
Loyal commuter customers
One small workshop
No online booking
Closed on Sundays
New bike lane on Main St
More e-bikes needing service
Council ride-to-work scheme
Big-box store 2 km away
Rent going up next year
Parts take weeks to arrive
Make a SWOT analysis
Free · no sign-up
What a SWOT analysis is
“In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.”
Types of SWOT analysis
When to use a SWOT analysis
A company
List what a business does well and badly, then what could help or hurt it from outside, like the bike shop's new bike lane.
Strategy
Do it before a big plan: strengths to build on and threats to watch, in four boxes on one page.
Choosing
Give each option its own SWOT, then compare the four boxes side by side.
How to make a SWOT analysis
- 1Draw four boxesSWOT: Spoke & Chain bike repairsStrengthsWeaknessesOpportunitiesThreatsHelpfulHarmfulInside the shopOutside it
- 2Fill in strengthsSWOT: Spoke & Chain bike repairsStrengthsWeaknessesOpportunitiesThreatsHelpfulHarmfulInside the shopOutside itSame-day repairsOwner is a trained mechanicLoyal commuter customers
- 3Fill in the restSWOT: Spoke & Chain bike repairsStrengthsWeaknessesOpportunitiesThreatsHelpfulHarmfulInside the shopOutside itSame-day repairsOwner is a trained mechanicLoyal commuter customersOne small workshopNo online bookingClosed on SundaysNew bike lane on Main StMore e-bikes needing serviceCouncil ride-to-work schemeBig-box store 2 km awayRent going up next yearParts take weeks to arrive
Helpful resources
Questions
- When is it used?
SWOT analysis evaluates the strategic position of organizations and is often used in the preliminary stages of decision-making processes to identify internal and external factors that are favorable and unfavorable to achieving goals.
From Wikipedia — SWOT analysis — CC BY-SA 4.0- Do I need an account?
- No. Press the button and start. It saves in this browser; sign in only if you want it on your other devices too.
- Can I print it?
- Yes. Print it from the board's settings, or pick “Save as PDF” in the print window to keep a file.