Business model canvas
Business model canvas: Crumb & Co. bakery
Key partners
Key activities
Key resources
Value propositions
Customer relationships
Channels
Customer segments
Cost structure
Revenue streams
Bread baked this morning
Sourdough and pastries
Birthday cakes to order
Local flour mill
Farm for eggs and milk
Delivery app
Baking from 4am
Wholesale to cafés
Head baker's skills
Deck oven and shop lease
Regulars known by name
Loyalty card
Shop counter
Saturday market stall
Neighbours on the way to work
Cafés nearby
Families ordering cakes
Flour, butter, eggs
Wages for 4 staff
Rent and oven power
Shop sales
Wholesale contracts
Custom cakes
Make a business model canvas
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What a business model canvas is
“The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones.”
Canvases like a business model canvas
For a business
For a project or a team
When to use a business model canvas
A startup
Map a new business on one page before writing a long business plan.
A company
Shows how a business makes money, like a bakery selling bread over the counter and to cafés.
Strategy
Change one block, like a new channel, and see what else it touches.
How to make a business model canvas
- 1Draw nine blocksBusiness model canvas: Crumb & Co. bakeryKey partnersKey activitiesKey resourcesValue propositionsCustomer relationshipsChannelsCustomer segmentsCost structureRevenue streams
- 2Start with the valueBusiness model canvas: Crumb & Co. bakeryKey partnersKey activitiesKey resourcesValue propositionsCustomer relationshipsChannelsCustomer segmentsCost structureRevenue streamsBread baked this morningSourdough and pastriesBirthday cakes to order
- 3Fill the restBusiness model canvas: Crumb & Co. bakeryKey partnersKey activitiesKey resourcesValue propositionsCustomer relationshipsChannelsCustomer segmentsCost structureRevenue streamsBread baked this morningSourdough and pastriesBirthday cakes to orderLocal flour millFarm for eggs and milkDelivery appBaking from 4amWholesale to cafésHead baker's skillsDeck oven and shop leaseRegulars known by nameLoyalty cardShop counterSaturday market stallNeighbours on the way to workCafés nearbyFamilies ordering cakesFlour, butter, eggsWages for 4 staffRent and oven powerShop salesWholesale contractsCustom cakes
Helpful resources
Questions
- Who designed it?
The nine "building blocks" of the business model design template that came to be called the business model canvas were initially proposed in 2005 by Alexander Osterwalder, based on his PhD work supervised by Yves Pigneur on business model ontology.
From Wikipedia — Business model canvas — CC BY-SA 4.0- Do I need an account?
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