Value proposition canvas
Value proposition canvas: meal kits for new parents
Products and services
Gain creators
Pain relievers
Customer jobs
Pains
Gains
Weekly box of 5 dinners
15-minute recipes
Freezer packs for the first month
Healthy meals, no planning
Leftovers for lunch
No shopping with a newborn
Vegetables already chopped
Feed the family every night
Recover after the birth
Eat well
More time with the baby
Too tired to cook
Shopping with a pram
Make a value proposition canvas
Free · no sign-up
What a value proposition canvas is
“Since the release of Osterwalder's work around 2008, the authors have developed related tools such as the Value Proposition Canvas and the Culture Map, and new canvases for specific niches have also appeared.”
Canvases like a value proposition canvas
Business model canvas
For a business
For a project or a team
When to use a value proposition canvas
A product
Check your product really fits what customers need before you build more.
Understanding users
Fill the circle first: the customer's jobs, gains and pains.
Marketing
Pain relievers make good ad lines, like no shopping with a newborn.
How to make a value proposition canvas
- 1The customer firstValue proposition canvas: meal kits for new parentsProducts and servicesGain creatorsPain relieversCustomer jobsPainsGains
- 2What you offerValue proposition canvas: meal kits for new parentsProducts and servicesGain creatorsPain relieversCustomer jobsPainsGainsWeekly box of 5 dinners15-minute recipesFreezer packs for the first month
- 3Match them upValue proposition canvas: meal kits for new parentsProducts and servicesGain creatorsPain relieversCustomer jobsPainsGainsWeekly box of 5 dinners15-minute recipesFreezer packs for the first monthHealthy meals, no planningLeftovers for lunchNo shopping with a newbornVegetables already choppedFeed the family every nightRecover after the birthEat wellMore time with the babyToo tired to cookShopping with a pram
Helpful resources
Questions
- Do I need an account?
- No. Press the button and start. It saves in this browser; sign in only if you want it on your other devices too.
- Can I print it?
- Yes. Print it from the board's settings, or pick “Save as PDF” in the print window to keep a file.