Value proposition canvas

What a value proposition canvas is

“Since the release of Osterwalder's work around 2008, the authors have developed related tools such as the Value Proposition Canvas and the Culture Map, and new canvases for specific niches have also appeared.”
From Wikipedia — Business model canvas — CC BY-SA 4.0

Canvases like a value proposition canvas

Business model canvas

For a business

When to use a value proposition canvas

  • A product

    Check your product really fits what customers need before you build more.

  • Understanding users

    Fill the circle first: the customer's jobs, gains and pains.

  • Marketing

    Pain relievers make good ad lines, like no shopping with a newborn.

How to make a value proposition canvas

  1. 1The customer first
  2. 2What you offer
  3. 3Match them up

Helpful resources

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