Lean canvas
Lean canvas: TutorMatch
Problem
Solution
Key metrics
Unique value proposition
Unfair advantage
Channels
Customer segments
Cost structure
Revenue streams
Parents can't find a maths tutor nearby
Good tutors are booked out
Existing apps feel unsafe
Vetted uni student tutors
Book a lesson in two taps
Lessons booked a week
Repeat bookings
A checked maths tutor this week, for $30 an hour
Partnership with the uni's maths school
School newsletters
Parent Facebook groups
Parents of Year 7 to 12 students
Uni students who tutor
Working with children checks
App hosting
Ads
15% of each lesson
Exam-prep packs
Make a lean canvas
Free · no sign-up
What a lean canvas is
“The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones.”
Canvases like a lean canvas
Business model canvas
For a business
For a project or a team
When to use a lean canvas
A startup
Start from the problem you solve, and test your guesses one block at a time.
A product
Good for an app idea: the problem, the solution and what makes you different.
Saving up
The bottom row checks the numbers: what it costs to run and how it earns.
How to make a lean canvas
- 1Start with the problemLean canvas: TutorMatchProblemSolutionKey metricsUnique value propositionUnfair advantageChannelsCustomer segmentsCost structureRevenue streams
- 2Then the solutionLean canvas: TutorMatchProblemSolutionKey metricsUnique value propositionUnfair advantageChannelsCustomer segmentsCost structureRevenue streamsParents can't find a maths tutor nearbyGood tutors are booked outExisting apps feel unsafe
- 3Fill the restLean canvas: TutorMatchProblemSolutionKey metricsUnique value propositionUnfair advantageChannelsCustomer segmentsCost structureRevenue streamsParents can't find a maths tutor nearbyGood tutors are booked outExisting apps feel unsafeVetted uni student tutorsBook a lesson in two tapsLessons booked a weekRepeat bookingsA checked maths tutor this week, for $30 an hourPartnership with the uni's maths schoolSchool newslettersParent Facebook groupsParents of Year 7 to 12 studentsUni students who tutorWorking with children checksApp hostingAds15% of each lessonExam-prep packs
Helpful resources
Questions
- Do I need an account?
- No. Press the button and start. It saves in this browser; sign in only if you want it on your other devices too.
- Can I print it?
- Yes. Print it from the board's settings, or pick “Save as PDF” in the print window to keep a file.