Impact–effort matrix
Impact–effort: website fixes
Quick wins
Major projects
Fill-ins
Thankless tasks
Low effort
High effort
Low impact
High impact
Fix the broken contact form
Opening hours on the home page
Online booking system
Rewrite the product pages
Update the footer year
Shrink the team photos
Rebuild in a new framework
Translate the old blog posts
Make an impact–effort matrix
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What an impact–effort matrix is
“Prioritization is the activity that arranges items or activities in order of urgency.”
Types of priority matrix
When to use an impact–effort matrix
With a team
Put ideas on notes, then let the team agree how big a job each one is.
A product
Find the quick wins first, like fixing a website's broken contact form.
A workshop
Draw the two axes on a wall and ask everyone to place their ideas.
How to make an impact–effort matrix
- 1Draw the axesImpact–effort: website fixesQuick winsMajor projectsFill-insThankless tasksLow effortHigh effortLow impactHigh impact
- 2Find quick winsImpact–effort: website fixesQuick winsMajor projectsFill-insThankless tasksLow effortHigh effortLow impactHigh impactFix the broken contact formOpening hours on the home page
- 3Place the restImpact–effort: website fixesQuick winsMajor projectsFill-insThankless tasksLow effortHigh effortLow impactHigh impactFix the broken contact formOpening hours on the home pageOnline booking systemRewrite the product pagesUpdate the footer yearShrink the team photosRebuild in a new frameworkTranslate the old blog posts
Helpful resources
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