PESTLE analysis
PESTLE: opening a second gym
Political
Economic
Social
Technological
Legal
Environmental
Council grants for active living
Election may change health funding
Members cutting spending as rates rise
Cheaper rent in the new suburb
More interest in strength training over 50
Young families moving in
Wearables syncing with the gym app
Door access by phone
New staff award wages from July
Stricter rules on health claims
Summer power bills for the air-con
Solar panels on the roof
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What a PESTLE analysis is
“In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research.”
Types of PEST analysis
When to use a PESTLE analysis
Strategy
Six boxes: the four of a PEST, plus legal rules and the environment.
New project
Before a big move like opening a second gym, list what could change around you.
Studying
Handy for assignments: one letter per box, two or three points under each.
How to make a PESTLE analysis
- 1Draw six boxesPESTLE: opening a second gymPoliticalEconomicSocialTechnologicalLegalEnvironmental
- 2Fill in politicalPESTLE: opening a second gymPoliticalEconomicSocialTechnologicalLegalEnvironmentalCouncil grants for active livingElection may change health funding
- 3Fill in the restPESTLE: opening a second gymPoliticalEconomicSocialTechnologicalLegalEnvironmentalCouncil grants for active livingElection may change health fundingMembers cutting spending as rates riseCheaper rent in the new suburbMore interest in strength training over 50Young families moving inWearables syncing with the gym appDoor access by phoneNew staff award wages from JulyStricter rules on health claimsSummer power bills for the air-conSolar panels on the roof
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