Strategy map
Strategy map: Northside Gym
Financial
Customer
Internal processes
Learning and growth
Grow revenue 15%
Keep 90% of members
More members over 60
Members feel looked after
Classes for over-60s
Sign-up in 5 minutes
Coaches trained in rehab exercise
New booking software
Make a strategy map
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What a strategy map is
“In management, a strategy map is a diagram that documents the strategic goals being pursued by an organization or management team.”
When to use a strategy map
Strategy
Shows how learning leads to better work, happier customers and more money.
A company
Each arrow says what causes what, like trained coaches bringing in older members.
Goals
Read it from the bottom up: each goal helps the one above it.
How to make a strategy map
- 1Four bandsStrategy map: Northside GymFinancialCustomerInternal processesLearning and growth
- 2What we learnStrategy map: Northside GymFinancialCustomerInternal processesLearning and growthGrow revenue 15%Keep 90% of members
- 3How it adds upStrategy map: Northside GymFinancialCustomerInternal processesLearning and growthGrow revenue 15%Keep 90% of membersMore members over 60Members feel looked afterClasses for over-60sSign-up in 5 minutesCoaches trained in rehab exerciseNew booking software
Helpful resources
Questions
- How does it relate to a balanced scorecard?
It is an element of the documentation associated with the Balanced Scorecard, and in particular is characteristic of the second generation of Balanced Scorecard designs that first appeared during the mid-1990s.
From Wikipedia — Strategy map — CC BY-SA 4.0- Do I need an account?
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- Yes. Print it from the board's settings, or pick “Save as PDF” in the print window to keep a file.