User persona
User persona: Hannah, for a meal-planning app
Who she is
Goals
Frustrations
What drives her
Tech and habits
Hannah, 34
Part-time nurse, two kids, Brisbane
“I want dinner sorted before my shift starts.”
Plan the week's dinners in 10 minutes
Cook food the kids will eat
Recipes need things she doesn't have
Apps take too long to set up
Healthy meals for the family
Spend less on takeaway
Plans on her phone on the train
Shops online on Sunday nights
Make a user persona
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What a user persona is
“A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a semi-fictional characterization or representation of a typical customer segment or end user.”
Types of user persona
When to use a user persona
Understanding users
Describe a typical user, like Hannah the nurse, so the team designs for a real person.
Design work
When a design choice is hard, ask what Hannah would do.
A product
Base it on interviews with real users, not on guesses.
How to make a user persona
- 1Who she isUser persona: Hannah, for a meal-planning appWho she isGoalsFrustrationsWhat drives herTech and habits
- 2What she wantsUser persona: Hannah, for a meal-planning appWho she isGoalsFrustrationsWhat drives herTech and habitsHannah, 34Part-time nurse, two kids, Brisbane“I want dinner sorted before my shift starts.”
- 3What stops herUser persona: Hannah, for a meal-planning appWho she isGoalsFrustrationsWhat drives herTech and habitsHannah, 34Part-time nurse, two kids, Brisbane“I want dinner sorted before my shift starts.”Plan the week's dinners in 10 minutesCook food the kids will eatRecipes need things she doesn't haveApps take too long to set upHealthy meals for the familySpend less on takeawayPlans on her phone on the trainShops online on Sunday nights
Helpful resources
Questions
- Where do personas come from?
In most cases, personas are synthesized from data collected from interviews or surveys with users.
From Wikipedia — Persona (user experience) — CC BY-SA 4.0- Do I need an account?
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